Social Media Executive
What we're looking for
About Herond Labs: Herond Labs is on a mission to develop innovative products and provide comprehensive technical, blockchain, and Web3 solutions that bridge the gap between Web2 and Web3. We are committed to driving blockchain mass adoption and onboarding users to the transformative technological advancement of our era. Our flagship product, Herond Browser, features a fully-developed browser with an integrated embedded wallet, creating a seamless and secure end-to-end experience for users navigating the Web3 ecosystem. With advanced security protocols and intuitive design, Herond Browser empowers users to explore decentralized applications with confidence and ease. Overview: The Social Media Executive owns the brand's presence across all social platforms, building consistent brand image, driving narrative aligned with GTM phases, and optimizing engagement to guide users to the right channels. This role understands that social media is where Web3 communities live and grow.Role and responsibilities
Brand & Strategy:
Manage and develop brand presence across platforms: Twitter/X, Discord, Telegram, LinkedIn, and others
Build and execute social media strategy aligned with each GTM phase
Ensure consistency in tone of voice, visual identity, and messaging across all channels
Craft and evolve brand narrative that resonates with Web3 audience
Content & Community Engagement:
Plan content calendar and coordinate posting with Content Creator
Monitor and respond to engagement in a timely, authentic manner
Guide user journey from social platforms to core channels (website, app, Discord, etc.)
Foster community conversations that drive product awareness and adoption
Community-Centric Approach:
Recognize that social channels are where Web3 communities form and engage
Build authentic relationships with community members, not just broadcast messages
Leverage social listening to understand community sentiment and needs
Create viral moments and engagement that amplify community voice
Performance & Optimization:
Track social metrics and optimize performance based on data insights
Make data-driven decisions on content types, posting times, and platform focus
Manage crisis communication and reputation management
Collaborate with Community Manager and Growth Manager to amplify campaigns
Education and experience
Essential
2-4 years experience as Social Media Manager, preferably in Web3/Tech
Deep expertise in Twitter/X marketing within crypto space
Strong understanding that community engagement is the key to Web3 success
Excellent storytelling skills and ability to craft compelling narratives
Experience managing multiple social channels simultaneously
Creative in generating engagement and viral moments
Product-driven mindset: ability to translate product updates into engaging social content
Data-driven approach using social media analytics and reporting tools
Growth mindset: experimental with content formats and engagement tactics
Strong aesthetic sense for visual content coordination
Flexibility to work across time zones (Web3 is a 24/7 market)
Excellent English writing skills
Preferred
Portfolio of successful social campaigns in Web3
Understanding of meme culture and crypto Twitter dynamics
Experience with Discord and Telegram community management
Knowledge of Web3 social platforms (Lens, Farcaster, etc.)
General Information
Work Location: 59 Nguyễn Cơ Thạch, An Lợi Đông, Thủ Đức, Thành phố Hồ Chí Minh 70000
Work Mode: Onsite
Benefits
Competitive salary commensurate with experience
Opportunity to learn and grow in the rapidly evolving Web3 space
Work with a passionate and experienced team
Dynamic startup environment that values innovation and experimentation
Front-row seat to building the future of decentralized technology
13th month salary bonus.
Consider the mid-year bonus.
Salary review once a year.
12 Annual Leave/ Year
WFH 1 Day/1 Week
No Clock in/Clock out
Laptop/Macbook for news Employee
Support lunch at the office
Team building, company trip….
Employee insurance in accordance with the law, additional Bao Viet Health Insurance.
